Content Delivery Network project of TBSPL is powered by the Triple Play technology sourced from the best of the broadband domain, TBSPL today, is poised to provide "Home Entertainment On Demand" service to millions of subscribers currently in Delhi and Mumbai. Following the global trend, where major telecom companies have consciously migrated into the rich media domain to trigger off convergent revenue; our planned roll-out schedule at MTNL today is close to the take off point, for this next generation networking of interactive multimedia services. TBSPL has already entered into active dialogue with other telecom service providers, who have seen the commissioning of CDN at Delhi NOC; got impressed with the new technology on-action. Many of them have also invited TBSPL to explore the opportunity to deliver the media content convergent service to their own customer base on appropriate terms of revenue share or strategic alliance.

With the growth of public awareness for multiple services, only offering high-speed internet on broadband platform is much below the satisfaction level of the customer who is keen to get On Demand global quality services. This essence of media business over the new technology platform will be implemented by TBSPL; where the access is guaranteed by riding on MTNL network. Content provider is assured of his legitimate revenue, due to the transparent online monitoring of service utilization by the Tri-band subscriber. With the pilot project running for past few months at few hundred homes in Delhi; the interest among the content community thought leaders have been swang in the favourable orientation.

TBSPL has taken deep introspection of the strong points of convergent networking and have leveraged the plus points of telecom access with content power to combine them into the new business order. The most important inference, which duly emerged was the magnanimous numerical advantage of last-mile copper wire linkage to over 90% plus consumer homes. Utilizing the technology that energise this copper-wire to create the golden value. ADSL 2+ will offer the customer with high-speed interactivity as the greatest revenue garnering potential to both MTNL and its pioneering content provider TBSPL. Content and access are the two elements integrally associated with communication; which unlocks large revenue generation when these two compliment each other.